---
title: "Customer Relationship Management"
slug: "customer-relationship-management"
updated: 2023-01-13T18:34:40Z
published: 2023-01-13T18:34:40Z
canonical: "guide.youraspire.com/customer-relationship-management"
excludeFromExternalSearch: true
---

> ## Documentation Index
> Fetch the complete documentation index at: https://guide.youraspire.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer Relationship Management

Customer Relationship Management or CRM refers to processes, tools, and methods that allow a company to manage and analyze relationships with its potential and current customers. Aspire provides tools that support CRM, largely during the prospecting and sales process. The following diagram summarizes the Aspire components that support CRM.

![](https://cdn.document360.io/5942a8d7-f3b1-4919-bdfa-d477d8498fe3/Images/Documentation/CRM_system(1).png?sv=2026-02-06&spr=https&st=2026-11-15T02%3A29%3A24Z&se=2026-11-15T03%3A29%3A24Z&sr=c&sp=r&sig=KHYtXhygPqVvWDG5OL4xOG%2BTABsFG7IpdrotrGW%2BpJ4%3D)

Note:**Properties** are central to the CRM process as the team seeks to win opportunities to perform work on those properties.