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    Customer Relationship Management
    • 13 Jan 2023
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    Customer Relationship Management

    • Updated on 13 Jan 2023
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    Article summary

    Customer Relationship Management or CRM refers to processes, tools, and methods that allow a company to manage and analyze relationships with its potential and current customers. Aspire provides tools that support CRM, largely during the prospecting and sales process. The following diagram summarizes the Aspire components that support CRM.

    Note:
    Properties are central to the CRM process as the team seeks to win opportunities to perform work on those properties.
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